Hyunwoo Lee is a Seoul-based hair artist who has developed his own style and work defined by bold and unconventional creations.

He discovered his passion for the beauty business at the early age and got his start working in salons. Having always been very interested in fashion, he decided to try his hand at fashion industry and shifted his position as a freelancer to pursuit his dream.

Inspired by his environment and experiences, Lee began working independently in 2016. His keen eye for the latest trends and interest in the people around his is widely shown in his portfolio of innovative work.

Lee's unique understanding of hair has featured in many publications.